About CheerCore Jags
More than a sport
CheerCore Jags has been a leader in cheerleading since 2010, when it opened as Collingwood, Ontario’s first all-star cheerleading gym. Today the Jags train athletes ages 4 and up across recreational cheer, competitive all-star teams, tumbling, strength and power, flyer classes, camps and private lessons.
We focus on developing athletes as whole people. Our aim is to empower athletes with the skills, confidence and resilience to excel both on the mat and in life, combining sport science with character development so that the leaders we shape in the gym become leaders everywhere else.
Why the Jaguar?
The jaguar represents strength, leadership and the ability to overcome challenges. It is who we ask every athlete to become: fierce in effort, calm under pressure and loyal to the team.
Our values
- 100% Effort. We give it our all, every time. Hard work and dedication set the foundation for success, in the gym and everywhere else.
- Excellence. We set high standards and keep raising them. Excellence is a habit built one practice, one skill and one routine at a time.
- Integrity. We do what’s right, on and off the mat, even when no one is watching.
- Perseverance. We embrace challenges, push through setbacks and never quit on ourselves or our team.
- Accountability. We take ownership of our progress and our actions. Showing up prepared for teammates is how trust is built.
Read more about how we coach on Our Philosophy, meet the team on Meet the Coaches, or see what’s coming at Our Facility.

